Press Release: As the exclusive automotive marketing partner of the action-packed hit series “Nikita” on The CW Network, Kia Motors America is gearing up for the show’s thrilling mid-season return with a special hosted night featuring the cast of “Nikita,” Thursday, Jan. 27 (9:00-10:00p.m.).
The mid-season premiere kicks off a series of activities and programs, including in-show vehicle integrations, a three-part digital video series, a custom mobile app gaming experience and social networking elements. The all-new 2011 Kia Optima also will appear in a future “Nikita” episode.
“Kia Motors’ highly acclaimed 2011 Sportage and Optima have been turning heads since their debuts and are a perfect match for innovative programs with a passionate fan base like Nikita,” said Michael Sprague, vice president marketing & communications, KMA. “Attracting youthful audiences to the Kia brand in multidimensional ways is on target with our marketing launch efforts to drive brand excitement.”
Labels:
KIA,
Nikita,
Season 1,
the CW
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